Online Marketing: Top Digital Marketing Trends to Watch Out for in 2019
January 17, 2019
The online marketing strategies are often dynamic including social media marketing, content marketing, influencer marketing and SEO among others. These strategies are often evolving and hence you need to be aware of how to keep up with these trends and incorporate them in your marketing campaigns. Leveraging the digital marketing landscape will not only increase your brand awareness but also it will lead to more engagement with consumers, and more sales hence increasing your business’s profitability. However, we understand that online marketing can seem like a daunting endeavour to entrepreneurs and therefore, by choosing the online marketing services of our SEO Company in Durban, you can take it off your plate. If you are yet to jump onto the digital marketing bandwagon then here are some few trends to get ahead of in 2019 as well as timeless strategies.
2018 saw an increase in the number of content creators that use videos, blog posts, infographics, articles and social media posts t stimulate interests in various brands’ products and services. This trend of content marketing is bound to continue and you should leverage on this strategy in your business’s social media pages and website to position your brand or yourself as a thought leader in your industry, educate potential customers about your products and services and engage them to boost sales and maintain a great professional image online.
Personalized Email Marketing
If you have been sending out boring and stiffly formal emails to your clients and potential customers, you need to make them more personalized. 2019 is the year of abandoning all generic communication and with advances in automation, email marketing is increasingly personalized and hence trigger email marketing for specific things such as particular products that users browse about and then follow it with an offer such as a cheaper promotional price accompanied by a demo using a personalized email. This is more likely to sway customers into making the purchase and also allows you to have more effective remarketing techniques.
Better Influencer Marketing
While influencer marketing works in using people with a large following to drive awareness and product details to a larger market, and to attract customers. You do not have to go for celebrities or the influencer with the largest following but rather real people considered a thought leader in your particular industry and hence their dedicated follower people trust their opinion over your usual statements regarding your products and services. Using the right influencer also increases your business’s approval ratings which makes it a trustworthy option hence boosting sales.